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Exhibition Training

The primary goal for any trade show is to build a working relationship with their exhibitors, where the exhibitor understands taking part in the show makes them as responsible for its success as the event organiser.

Most event organisers know that the majority of companies don't do anything about exhibiting at their chosen show until the last minute.

At Event Marketing Machine we think the problem is this;

Exhibitors simply don't understand how important proper planning, pre-show marketing and post show follow up are.

And how do we tackle this problem? Its simple.., Training.

 

How it works.

At Event Marketing Machine we have created a structured 8-point plan, which if followed will ensure exhibitors have a successful trade show experience with increased return on investment (ROI).

Our programme covers pre-show planning, budgets, stand design, layout and staffing, audience targeting, effective sales, media selection, marketing campaigns and the all important post show follow-up.

The training is flexible and can be delivered as a stand alone programme, or as part of a wider Exhibitor Day.

It normally takes a full day to deliver, but it can be compressed into a half-day overview if required. We can tailor the content to focus on those areas which you deem more important to your exhibitors or features that are specific to your show.

The training is backed up with slide presentations supported by notes and practical exercises which the exhibitor can take away at the end of the day.

 

BACK

Full Day Training

Our full day training programme is designed to give your exhibitors the tools they will need to exhibit successfully at your trade show.

The programme introduces exhibitors to our 8-point plan, taking them through each stage of the plan in detail with accompanying notes and exercises. Exercises include individual questionnaires, group discussions and activities and summary handouts.

The programe takes approximately 6hrs to complete and includes two coffee breaks of 15 minutes each and 1 lunch break of an hour.


Half Day Training

Our half day training programme is designed to give your exhibitors an overview of the tools they will need to exhibit successfully at your trade show.

The programme outlines our 8-point plan in two presentations. the first covers strategy and planning with the second focused on promotion and follow up. Attendees have the opportunity to build a picture of opportunities and actions through open group discussion.

The programe takes approximately 3hrs to complete and includes one coffee break of 15 minutes.


Exhibitor Open Days

As part of a wider exhibitor experience we work directly with your venue to produce your own experiential exhibitor open day.

Built with shell scheme they can purchase for their own stands, the mini exhibition features the hotels, restaurants and bars local to the venue, the operational support teams, stand designers, furniture suppliers along with many of the event support companies they will deal with in the run up to their own show. The day is backed up with live presentations from many of the organisations taking part as well as our 8-point plan for a successful event.

Please contact us directly if you want to discuss your requirements in more detail.


For more information drop us a line in the form below, or give us a call on +44(0)1372 476 357

CONTACT

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